10-Tips to Writing Great Blog Posts

These 10-Tips to writing great blog posts will enable you to showcase your blog effectively. By using these tips you’ll find a way to make your great blog even better.

1. Add headers & use header tags properly

In order to encourage people to read your content, it must be presented in the most effective way possible. Headers break up large blocks of text and give your content structure. This can help the reader find the information they are looking for.

From a web page and SEO point of view, the use of header tags to accompany your headings is vital. There should only be one h1 tag per post and it should capture the subject of the post matter.  Subsequently, h2 tags can be used to outline different subsections, and h3, h4 tags on-and-on as appropriate.

2. Use a logical order

In order to help a visitor find a specific piece of information in your blog post, structure it with headers. A visitor should be able to read the header and know exactly what that section is about. Your content should have a natural flow to it – in other words, a logical order. Your headings should reflect this.  Before you publish check that this is the case.

3. Make the meaning of headings immediately clear

Your headings should make sense immediately – the meaning should be clear. If you are going to help the reader find and identify information that they find interesting, then the headings must be free of ambiguity so that the reader doesn’t have to guess the nature of the content.

4. Keep paragraphs short

When reading online text users tend to scan. Therefore, large, chunky paragraphs are less likely to be read. As a rule of thumb, try and avoid paragraphs that are no longer than 4-lines

5. Add links

Linking has many SEO benefits, but also demonstrates that you can reference other material that the reader may find useful. If a reader thinks the extra information you provide in your links is of benefit then they are more likely to return to your blog as a source of interesting and relevant material. In this way, you can build a reputation as a subject mater expert and turn your blog into a hub for information.

6. Bullet points are easily identified

Studies have shown that people scan in an F-shaped pattern. By using bullet points, you not only present your information in a succinct, structured fashion, but you also match the natural scanning pattern of the reader.

  • Users like to read
  • Information presented in
  • Bullet points
  • It’s worth considering.

7. Include images

There is a school of thought that images should be used every 300-350 words. They provide a focal point for the reader and a point of interest. However, images should be considered alongside your content and be relevant as well as striking.

Image captions will give you the opportunity of providing extra content but also get the reader to slow down a bit and give your content a change.

Here's great picture that proves the point. Images break up the text when scanning and the caption encourages people to read further content.

Here’s great picture that proves the point. Images break up the text when scanning and the caption encourages people to read further content.

8. Add asides

Continuing the scanning theme, anything that you can do to differentiate the way visual information appears on a page can be eye catching. The use of asides, extra facts or quotes can provide this visual stimulus.

In today’s world of mobile technology and responsive websites, thought must be given to how this may appear on a mobile device such as a smartphone or tablet.

9. Be bold – highlight the important things

When scanning a webpage, readers will naturally be drawn to areas highlighted either through the use of colour or bold text. A good use of bold is to highlight areas that promote thought in the reader or generate curiosity. Important themes can be included in a heading, but controversial topics can be highlighted in bold.

10. Use numbers wherever possible

During the scanning process a reader’s eyes will be drawn to numbers. People love facts and quite often numbers mean facts.  Follow these simple rules when using numbers:

  • If a number appears as the first word in a sentence, then it should be written using letters
  • The number one should always be written using letters not figures (1)
  • When writing about a number of items, or a specific numbered item, then the figure should be linked to the word using a hyphen e.g. 23-candles, or paragraph-2.

Make the effort – use the tips

By following each of these 10-Tips to writing great blog posts, you will write a better blog that is easier to read and understand. If your content is good and your blog structured in a way that helps the reader, then they will be more likely to return to you as a source of information, interact with you i.e. comment on your post and even share your blog. Therefore, your blog will become more effective.

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