Search Engine Optimisation

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What is Search Engine Optimisation (SEO)?

If search engines cannot find your site or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites to engage and persuade potential customers. There are various techniques, referred to as Search Engine Optimisation (SEO) to help ensure your website is in good shape for being visible to search engines.

The words that users type into the search box, which contain terms and phrases best suited to your site, carry extraordinary value.  Experience has shown that search engine traffic can make (or break) an organisation’s success.

Investing in SEO can have an exceptional rate of return.

We always build websites using industry best practice and ensure your site passes validation and performance checks before they go-live. Many search engines use website validation compliance as part of its ranking of your website.  So as well as having a wealth of topical information on your website, it is important that your website templates are developed in a way that means they perform to the highest standard.

Whatever your product or service; search engines are a primary method of navigation for almost all internet users.

If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites to engage and persuade potential customers.

Targeted visitors to a website can provide publicity, revenue, and exposure like no other.

Enhanced SEO

While out of the box WordPress is a technically good platform for SEO, we can enhance it by installing and configuring WordPress SEO plugins.  The plugins improve a website’s SEO on all aspects, including technical optimisation.  First and foremost it helps editors write better search-optimised content.  It then helps evaluate that content and Meta data and performs other, normally manual tasks, automatically.

Search Engines and the Visually Impaired need to read your website content!

Funnily enough, those same techniques can enable your website content to be made accessible to the visually impaired.

If someone with a disability, such as sight loss, can’t access the information on your website then it could be seen as discrimination.

RNIB (Royal National Institute of Blind People).

Google Analytics – website statistics

All Button Web Design websites come with Google Analytics set up as standard so you can monitor your progress. Google Analytics will automatically email you with a monthly report outlining vital statistics like; how many visitors you have had to your website, what keywords those visitors used in order to find you on search engines and much, much more. This information is extremely important when it comes to evaluating the performance of your website and planning your online strategy – don’t worry, we can help with this

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