In todays economic environment many businesses are searching for a way to attract customers. Therefore, it is vital to create a competitive advantage with your website as this will more than likely be critical for future success.
To create a competitive advantage with your website, start by making sure your website has the basics covered. As we tell our Cornwall web design clients, a good website is clear, concise, and clutter-free. Ask yourself a few simple questions:
- Does your site load easily and fit the screen properly on all devices including tablets and mobile phones?
- Are the graphics effective?
- Is the font easy to read?
- Is the text spelt correctly, grammatically correct, and not the length of a novel?
- Is the website easy to navigate?
- Is contact information easy to find?
Internet users will navigate away quickly if they don’t like your website, so make sure it’s a place that people will want to stop and stay awhile.
Then ask yourself this question:
What can I offer customers that my competitors don’t?
The answer isn’t necessarily offering lower prices – you can create a competitive advantage with your website by simply having a better user interface, providing easy online shopping, carrying a wider variety of products and services, offering rewards for loyalty, and so on. Once you choose the thing that makes your company stand out, shout it from the rooftops!
Social networks are a powerful source of word-of-mouth advertising, so be sure to set up Facebook and Twitter accounts for your company. Use contests and giveaways to help attract a fan base and spread brand awareness.
Of course, having a great website won’t really give you a competitive edge unless people can find it. Search engine optimisation (SEO) is critical to your online success. For example, say you have a law firm in Cornwall that specialises in family law. If a potential customer Googles “divorce lawyer Cornwall,” and your website shows up on page 12, they are never going to find you because people rarely look past the first few pages. If you want to be visible online, you need to take steps to make your website friendly to search engines.
SEO is an on-going process, and can take some time to build. There are some things you can do on your own; links from Facebook and Twitter, using keywords in the content, and making regular updates will all help. But a big part of SEO is down to your content, and we can help with this. See our articles on Tips for Better Content Marketing and How to use keywords for SEO.
Contact us to schedule a free consultation on how to create a competitive advantage with your website.